Knock knock!
“Who’s there?”
“Bob!”
“Bob who?”
“…Bob, your guest who has stayed here five times this year.”
Awkward.
Bob remembers your hotel. He remembers the view from his favorite room, how your staff made him feel at home, and that incredible breakfast he had during his last stay. But do you, erm, know who Bob is?
Because that moment matters. When a guest feels recognized, they don’t just enjoy their stay. They come back.
In fact, 66% of loyalty program members say that special treatment or recognition is what makes them loyal. But if guests don’t feel that personal touch? Well, they’re far more likely to book elsewhere. So, what’s going wrong?
When guests remember you, but you don’t remember them
Some guests are easy to recognize. The couple who always books the same room. The business traveler who knows your front desk by name.
But what about the ones who return after a while? They remember the details, but do you?
If they walk in expecting a warm welcome but get the same check-in as a first-time guest, something feels off. That personal connection is gone. The stay might still be good, but will it be memorable? Or will they book somewhere that treats them like they truly belong?
What if you never forgot a guest again?
Imagine if you could spot a returning guest the moment they booked. No guessing. No awkward Bob moments where you’re standing at reception, thinking, “Have you been here before?”
What if your front desk team already knew their favorite room, their usual check-in time, or that they always ask for a quiet space?
And what if all of this happened without you having to do anything?
That is exactly what guest relationship tools do.
Recognize returning guests instantly – automatically match repeat guests. Make every guest feel like a VIP from the moment they arrive.
Keep all guest details in one place – store room preferences, past requests so every stay feels just right.
Personalize communication – Send personalized, tailored welcome messages and follow-ups, making repeat guests feel welcome and recognized.
Prevent repeat issues – flag problem guests to avoid unwanted bookings and keep your property protected.
This is how big hotel brands keep guests coming back. And now, independent hotels can do the same, without needing a massive front desk team or expensive loyalty program.
The hotels that get this right win the loyalty game
Recognizing a guest is not just a nice touch. It is the difference between a one-time visitor and a lifelong customer.
With Sirvoy’s guest relationship tools, you don’t have to rely on memory, spreadsheets, or handwritten notes. The system does the work for you, so that every guest feels like a regular, even if it has been years since their last stay.
Want more returning guests? Here’s how.
People rebook hotels where they feel seen, remembered, and valued.
Sirvoy helps you do that without the hassle. Try it for free and see for yourself.
